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Speaker: Peter Merholz
User experience practice focuses on interactive screen-based experiences, typically the Web and increasingly mobile. However, the bulk of our customers' lives are away from these screens. As businesses try to embrace the totality of a customer's experience, crossing channels and coordinating touchpoints, they run up against the limits of their organizational structures and processes. In this talk, Peter will reveal the symptoms of a broken organization, and offer measures you can take to make your business truly customer-centered.