The Long Neck Versus the Long Tail
Speaker: Gerry McGovern
Why the tiny tasks in the Long Tail get in the way of the top tasks of the Long Neck—and what to do about it. All websites are made up of a series of customer tasks. Some—the top tasks—are much more important than others—the tiny tasks. Unfortunately, many organizations spend more of their time on the tiny tasks than on the top tasks. This talk will give you a way to prove that the top tasks are where the majority of the focus and attention should be.