Content / Communication

UXLx | 2011 See all

Content / Communication

Speaker: Kristina Halvorson

The way we talk about our content has significant impact on the way we treat it within our organizations… and, therefore, the quality of the content we produce.
How can we make the shift from treating content as a commodity to valuing it as a business asset? With a little storytelling and the help of a few powerful metaphors, you can begin to turn the tides.

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