Separation Anxiety: Taking Messenger from a Feature to a Standalone App

UXLx | 2015 See all

Separation Anxiety: Taking Messenger from a Feature to a Standalone App

Marissa Phillips

About a year ago, most people didn’t know that Facebook had a separate app for messaging, and Messenger didn’t offer much that you couldn’t already get from the Facebook app. Since then, Messenger was completely redesigned, and it’s now used by millions of people. Learn how the team approached the task of redefining Messenger and struggled with separating it from Facebook.
• See how the voice of a sub-brand emerged.
• Get tips for writing content that’s really mobile-first.
• Hear some approaches for delivering bad news to your audience.

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