Neuro Web Design: What makes them click?
uxlx | 2010 See all
Neuro Web Design: What makes them click?
Speaker: Susan Weinschenk
We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that the actions that people take at websites – whether they decide to register, buy, or take the action we would like them to take -- are made in a largely unconscious way. Although some decisions might come from the rational part of the brain, many decisions and actions are based on emotion, and many are based on automatic triggers that people react to from something at the website.
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Comments
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A fascinating video, that tells us so much about the unconscious decision making process that we all make both on-line and in every day decision making. Crucial in today's webdesign e-commerce world.
As a Company that believes content should be enlightening, enjoyable, effective and engaging, far more so than just aiming for No.1 slot in SEO.
Have ordered the book and can't wait to write effective Blogs and spread the word !May 09, 2011